AIGA Boston
Discovery Engine
Discovery Engine are on a mission to bring life saving life science products to launch as efficiently as possible. They do this by democratizing the peer review process. Uncharted by design were hired to create their visual identity, digital experience and social touch points.
Service
Visual Identity, Digital, Content
Client
Discovery Engine
Year
2014
Exploring Honda's Heritage
Design an engaging event to strengthen Honda's connection with the UK market.
Honda approached us with the challenge of creating an event that would build a deeper connection with the UK market, fostering the perception that the UK is their second home - their home away from home. They wanted to develop an engaging experience that would resonate with their target audience while showcasing Honda's values and commitment to the region, and the environment.
Service
Visual Identity, Environment, Digital
Client
Honda
Year
2014
To create a truly immersive and memorable event, we started by conducting in-depth research on the UK market and identifying the key cultural touchpoints that would resonate with Honda's audience. We then developed an event concept that would seamlessly integrate Honda's brand identity with the unique characteristics of the UK market.
Our team designed an interactive event space that featured a combination of traditional British elements and innovative Honda technologies. The event included various interactive zones that showcased Honda's cutting-edge products, along with British-inspired experiences, such as an afternoon tea service with a modern twist, highlighting Honda's commitment to the UK.
